A Facebook business page is a free public profile, designed for your business. Facebook business page, can be used to promote your business or products, by posting status updates, links, event announcements, comments, photos, and videos.
This is just like your timeline but now has to do with your business. Just like you run a business website you can as well run your Facebook Business Page same way. Facebook Business Page is put in place to allow users know about your business. As it is now one of the top ways to drive traffic to your business. Creating a Facebook business page is free of charge, and easy to do. Here’s how;
How to Create Business Page on Facebook
Creating a business page is easy and open to all users but users need to Login to their Facebook account in other to get started. Users can create a new Facebook business page directly from your profile. To get started.
- Log in to your Facebook Account.
- Tap the drop-down arrow, at the top right-hand corner of your Facebook page. From the drop-down menu, tap “Create Page”.
- From the drop-down arrow situated at the upper right, corner of your Facebook page, select “Create Page”.
Next, you will be navigated to a different window, where you can select a category that best suits your business. This is to add an extra value to best describe your business. The following categories are offered;
- Local Business or Place.
- Company, Organization, or Institution.
- Brand or Product.
- Artist, Band, or Public Figure.
- Cause or Community.
Choose the one that best suits your business. This helps people of high interest locate your page. Just as will all know that Facebook is a social media platform.
Facebook Business Page Profile Update and Account Setup
As a user, you have to fill in Your Business Information such as Name, Page Category, Address, and Phone Number.
Address: On the three separate boxes, supply the street address, city/state, and zip code of your physical location. You need to be as specific as possible, to enable your customers to locate you easily.
Phone Number: Type in your phone number, to enable people to call your store directly on your Facebook page.
You are required by Facebook, as a local business, to provide all the information above before you will be allowed to create a page. You can’t proceed to the next step, without this information.
Upload Your Profile Picture & Cover Photo
Select a profile picture, that will entice people to your page, one of which, is to use a picture of your product. Also, you need to use a visually appealing representative cover photo for your business. Your cover photo should be 828 pixels by 315 pixels.
Once your cover photo is uploaded, the initial setup is done, and you will be navigated to your new Facebook business page. To make your business page, more prominent, you can do the following;
Invite Friends to Like Your Page
On the first screen, after uploading your cover photo, you will get a request, to invite your friends. You can invite as many of your friends as possible, to increase your page following
Add Additional Business Details
On the middle part of your new Facebook page, you will get a welcome banner bearing tips on how to improve your page. Tap the “See All Page Tips”, and ensure, you add as much information as you can. It is advised you add the following details;
- Short Description.
- Business hours.
- Your Website Link.
- Create a group.
Add a Button to Your Page
After adding all the important details to your Facebook page, tap the blue “+ Add a Button” option at the upper right-hand corner of your page. This feature will enable your customers to perform a specific action and directly from your page. Like
- Book Services.
- Get in Touch.
- Learn More.
- Make a purchase or Donation.
- Download App or Game.
Your business page is now set and ready to run. You can start posting actives on your page. Make sure you make every content clear. There also some setting level of privilege you can assign to other users in other to manage you page on your behalf.